Slaapcursus

Roughly 10% of the population struggles with chronic insomnia. Slaapcursus aims to assist these individuals battling sleep issues. Through an innovative sleep technique, a significant number of participants have regained the ability to sleep again.

I was asked to help Slaapcursus with a new brand identity.

Role:
Brand Designer

Services:
Graphic Design
Photography
Brand guidelines

Approach

In a creative workshop, we assembled a mood board, curating a collection of hundreds of images. These visuals were then categorized into four distinct groups representing brand personalities—both existing and aspirational.

1.
KNOWLEDGE / SCIENCE

2.
REASSURING / PERSPECTIVE

3.
INTEGRITY / RELIABILITY

4.
SIMPLICITY / FUNCTIONAL

Brand model
What defines Slaapcursus at its core? What do you offer, and how do you deliver it? This brand model aligns with the same four brand personalities but segments them into three factors, shaping how you aim to connect with your target audience.

Do you have a nice project or interested in collaborating? 

Let's get in touch!

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