Rebranding clothing store Pull of Polo
For over 25 years, Pull of Polo has been a well-known clothing store in the Bodegraven area, Netherlands. Following a change in ownership in 2019, the store expanded its offerings to include other brands. However, with the influx of new staff, diverse brands, and a broader customer base, a shared understanding of brand identity became challenging.
The goal was to develop a fresh marketing strategy, establish a common purpose, redefine the brand identity, and create a cohesive visual identity to align with these changes.
Role:
Art Director
Services:
Graphic Design
Marketing Strategy
Brand Workshop
Logo Design
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