Role
UX/UI Designer
Industry
Automotive
Services
UX Design
UI Design
Hyundai is one of the most forward thinking car brands today, aiming to become the largest Asian brand in Europe by 2030 and the world’s greenest and most customer friendly carmaker.
The goal of this project was to transform a desktop only website into a mobile friendly experience. I was responsible for both UX and UI design, ensuring the new interface was intuitive, responsive, and aligned with Hyundai’s ambitious vision.
Richness in simplicity
The website merges the aspiration of style and sustainability. Richness in simplicity. Clear imagery with a clean simple typeface defines an impressive and strong visual language. Every aspect of the design embodies the core statement: "We don't seek to satisfy the few, but to be loved by many".
Hyundai uses clear design architecture to communicate digital content. At the highest level of the website, modules and boxes act as teasers.
This approach provides users with both a clear overview and important information at a glance. At the same time, modules and boxes make use of easy-to-spot shortcuts that reveal valuable information about the vehicle, which might be otherwise hidden by intervening layers.
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