Client
Slaapcursus
Role
Art Director
Photographer
UI & UX Designer
Agency
Graphic Jungle
CASE – Brand Identity for Slaapcursus
About 10 % of the population suffers from chronic insomnia. Slaapcursus focuses on these people with sleeping problems. Thanks to a new sleep method a large part of the trainees are able to sleep again.
I was asked to help Slaapcursus with a new brand identity.
Approach
During a creative session we built a moodboard. A selection was made from hundred of images that were then sorted into these four groups of personalities. Both current and desirable.
1
KNOWLEDGE / SCIENCE
2
REASSURING / IN PERSPECTIVE
3
INTEGRITY / RELIABILITY
4
SIMPLICITY / FUNCTIONAL
What is the essence of Slaapcursus, what is it what you do and and how. This brand model contains the same four personalities but then divided into three factors. This is how you want to communicate with your target group.
