Client
Hyundai Motor Netherlands

Role
UI & UX Designer 

Agency
Buro N11

 

New mobile site for Hyundai


Hyundai Motor Company is one of the most successful car brands of this moment. In 2017, they are the fourth largest car producer in the world. In 2021 Hyundai wants to be the largest Asian car brand in Europe. In addition, Hyundai wants to grow into the greenest and most customer-friendly brand in the world.

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Richness in simplicity

The website merges the aspiration of style and sustainability. Richness in simplicity. Clear imagery with clean simple typeface defines an impressive and strong visual language. Every aspect of the design is embodying the core statement “We do not seek to satisfy the few, but to be loved by many”.

Hyundai uses clear design architecture to communicate digital content. At the highest level of the website content hierarchy (e. g., the start and landing pages), modules and boxes act as teasers.

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This approach provides customers with both a clear overview and important information at a glance. At the same time, modules and boxes make use of easy-to-spot shortcuts that reveal valuable information about the vehicle, which might be otherwise hidden by intervening layers.

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